{"id":2982,"date":"2020-10-08T11:46:00","date_gmt":"2020-10-08T11:46:00","guid":{"rendered":"https:\/\/www.ora.si\/?p=2982"},"modified":"2021-07-07T14:36:44","modified_gmt":"2021-07-07T14:36:44","slug":"priprava-nacrta-trzenja-jabolcne-penine","status":"publish","type":"post","link":"https:\/\/www.ora.si\/index.php\/2020\/10\/08\/priprava-nacrta-trzenja-jabolcne-penine\/","title":{"rendered":"Priprava na\u010drta tr\u017eenja jabol\u010dne penine"},"content":{"rendered":"\n<p>V \u010detrtek, 1. oktobra 2020, smo se z dijakinjami 4. letnika (\u0161olsko leto 2020\/21) programa ekonomski tehnik \u0160olskega centra Sre\u010dka Kosovela Se\u017eana odpravile na Sadjarsko kmetijo Pe\u010dar, natan\u010dneje v njihov nasad jabolk na obronkih Brkinov. Dijakinje so se pod vodstvom mentorice Mojce \u017deleznik Buda namre\u010d odlo\u010dile, da bodo pripravile maturitetno nalogo z naslovom <em>Jabol\u010dna penina<\/em>, ki bo med drugim uporabljena tudi na tekmovanju <em>Ve\u010d znanja za ve\u010d turizma, <\/em>katerega vodi Turisti\u010dna zveza Slovenije. Tema tekmovanja v letu 2021 je <em>Moj kraj moj Chef<\/em>. Tekmovanje tokrat v ospredje postavlja tradicionalno hrano, pija\u010do ali zeli\u0161\u010darsko tradicijo dolo\u010denega kraja, ki jo lahko tekmovalci posodobijo in prilagodijo svojim \u017eeljam ter predstavijo na tradicionalen na\u010din. Velikokrat ljudje, zlasti mladi, pozabijo ohranjati tradicijo in kulturo svojega kraja. Z maturitetno nalogo \u017eelijo dijakinje ovre\u010di to trditev in bodo pripravile na\u010drt tr\u017eenja za jabol\u010dno penino lokalnih pridelovalcev, ki skrbno ravnajo z jabolki.<a href=\"https:\/\/www.ora.si\/wp-content\/uploads\/2020\/10\/IMG_20201001_110051-scaled.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2985 aligncenter\" src=\"https:\/\/www.ora.si\/wp-content\/uploads\/2020\/10\/IMG_20201001_110051-1024x768.jpg\" alt=\"\" width=\"579\" height=\"434\" srcset=\"https:\/\/www.ora.si\/wp-content\/uploads\/2020\/10\/IMG_20201001_110051-1024x768.jpg 1024w, https:\/\/www.ora.si\/wp-content\/uploads\/2020\/10\/IMG_20201001_110051-300x225.jpg 300w, https:\/\/www.ora.si\/wp-content\/uploads\/2020\/10\/IMG_20201001_110051-768x576.jpg 768w, https:\/\/www.ora.si\/wp-content\/uploads\/2020\/10\/IMG_20201001_110051-1536x1152.jpg 1536w, https:\/\/www.ora.si\/wp-content\/uploads\/2020\/10\/IMG_20201001_110051-2048x1536.jpg 2048w\" sizes=\"auto, (max-width: 579px) 100vw, 579px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/www.ora.si\/wp-content\/uploads\/2020\/10\/IMG_20201001_110904-scaled.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2986 aligncenter\" src=\"https:\/\/www.ora.si\/wp-content\/uploads\/2020\/10\/IMG_20201001_110904-768x1024.jpg\" alt=\"\" width=\"343\" height=\"457\" srcset=\"https:\/\/www.ora.si\/wp-content\/uploads\/2020\/10\/IMG_20201001_110904-768x1024.jpg 768w, https:\/\/www.ora.si\/wp-content\/uploads\/2020\/10\/IMG_20201001_110904-225x300.jpg 225w, https:\/\/www.ora.si\/wp-content\/uploads\/2020\/10\/IMG_20201001_110904-1152x1536.jpg 1152w, https:\/\/www.ora.si\/wp-content\/uploads\/2020\/10\/IMG_20201001_110904-1536x2048.jpg 1536w, https:\/\/www.ora.si\/wp-content\/uploads\/2020\/10\/IMG_20201001_110904-scaled.jpg 1920w\" sizes=\"auto, (max-width: 343px) 100vw, 343px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/www.ora.si\/wp-content\/uploads\/2020\/10\/IMG_20201001_102716-scaled.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2984 aligncenter\" src=\"https:\/\/www.ora.si\/wp-content\/uploads\/2020\/10\/IMG_20201001_102716-1024x768.jpg\" alt=\"\" width=\"544\" height=\"408\" srcset=\"https:\/\/www.ora.si\/wp-content\/uploads\/2020\/10\/IMG_20201001_102716-1024x768.jpg 1024w, https:\/\/www.ora.si\/wp-content\/uploads\/2020\/10\/IMG_20201001_102716-300x225.jpg 300w, https:\/\/www.ora.si\/wp-content\/uploads\/2020\/10\/IMG_20201001_102716-768x576.jpg 768w, https:\/\/www.ora.si\/wp-content\/uploads\/2020\/10\/IMG_20201001_102716-1536x1152.jpg 1536w, https:\/\/www.ora.si\/wp-content\/uploads\/2020\/10\/IMG_20201001_102716-2048x1536.jpg 2048w\" sizes=\"auto, (max-width: 544px) 100vw, 544px\" \/><\/a><\/p>\n<p>Na ORA Krasa in Brkinov d.o.o izvajamo triletni projekt (ki se zaklju\u010duje spomladi 2021) Kakovost &amp; podjetni\u0161tvo, v katerem so cilji:<\/p>\n<ul>\n<li>ohranjanje pode\u017eelja in povezovanje kmetijstva na obmo\u010dju Krasa in Brkinov,<\/li>\n<li>dvig kakovosti proizvodom in storitvam,<\/li>\n<li>spodbuditi uporabo lokalnih pridelkov na nov in inovativen na\u010din,<\/li>\n<li>spodbujati razvoj in tr\u017eenje novih kmetijskih proizvodov in poslovnih idej.<\/li>\n<\/ul>\n<p>Prav zato smo se povezali s Sadjarsko kmetijo Pe\u010dar, ki iz lokalno pridelanih jabolk izdeluje tudi inovativni produkt jabol\u010dno penino in za katerega bodo dijakinje v okviru priprave maturitetne naloge pripravile na\u010drt tr\u017eenja, saj nov izdelek potrebuje promocijo za \u0161irjenje prepoznavnosti. Z obiskom so se dijakinje neposredno povezale z \u00bbnaro\u010dnikom\u00ab, kar je \u0161e dodatno obogatilo njihovo izku\u0161njo pisanja maturitetne naloge.<\/p>\n<p>Poleg obiska nasada jabolk se z dijakinjami redno dobivamo tudi na kraj\u0161ih sre\u010danjih, da podrobneje razdelamo cilje maturitetne naloge, ki so trenutno taki:<\/p>\n<p>&#8211; raziskati zgodovino Sadjarske kmetije Pe\u010dar, s katerimi sodelujemo; prav tako raziskati njihove izdelke, na\u010dine promoviranja in ogla\u0161evanja,<\/p>\n<p>&#8211; raziskati tr\u017ei\u0161\u010de in si podrobno ogledati na\u010dine promocije,<\/p>\n<p>&#8211; zasnovati primarno in sekundarno raziskavo ter podrobneje opisati, kak\u0161ne metode raziskovanja so uporabljene pri vsaki posebej,<\/p>\n<p>&#8211; izpeljati intervju in anketo v sklopu primarne raziskave ter pridobljene podatke uporabiti pri na\u010drtovanju prodaje,<\/p>\n<p>&#8211; v sklopu sekundarne raziskave opisati tr\u017eenjski splet,<\/p>\n<p>&#8211; pripraviti nove in izbolj\u0161ane na\u010dine promoviranja kmetije Pe\u010dar in njihovega izdelka jabol\u010dne penine.<\/p>\n<p>Pripravila: Jerneja Modic<\/p>\n<p><em>Projekt KAKOVOST &amp; PODJETNI\u0160TVO se izvaja v okviru Podukrepa 19.2: Podpora za izvajanje operacij v okviru strategije lokalnega razvoja, ki ga vodi skupnost.<\/em><\/p>\n<p><a href=\"https:\/\/www.ora.si\/wp-content\/uploads\/2021\/06\/PRP-LEADER-EU-SLO-barvni-scaled.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-large wp-image-2963\" src=\"https:\/\/www.ora.si\/wp-content\/uploads\/2021\/06\/PRP-LEADER-EU-SLO-barvni-1024x253.jpg\" alt=\"\" width=\"1024\" height=\"253\" srcset=\"https:\/\/www.ora.si\/wp-content\/uploads\/2021\/06\/PRP-LEADER-EU-SLO-barvni-1024x253.jpg 1024w, https:\/\/www.ora.si\/wp-content\/uploads\/2021\/06\/PRP-LEADER-EU-SLO-barvni-300x74.jpg 300w, https:\/\/www.ora.si\/wp-content\/uploads\/2021\/06\/PRP-LEADER-EU-SLO-barvni-768x190.jpg 768w, https:\/\/www.ora.si\/wp-content\/uploads\/2021\/06\/PRP-LEADER-EU-SLO-barvni-1536x380.jpg 1536w, https:\/\/www.ora.si\/wp-content\/uploads\/2021\/06\/PRP-LEADER-EU-SLO-barvni-2048x507.jpg 2048w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>V \u010detrtek, 1. oktobra 2020, smo se z dijakinjami 4. letnika (\u0161olsko leto 2020\/21) programa ekonomski tehnik \u0160olskega centra Sre\u010dka Kosovela Se\u017eana odpravile na Sadjarsko kmetijo Pe\u010dar, natan\u010dneje v njihov nasad jabolk na obronkih Brkinov. Dijakinje so se pod vodstvom mentorice Mojce \u017deleznik Buda namre\u010d odlo\u010dile, da bodo pripravile maturitetno nalogo z naslovom Jabol\u010dna penina, [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":8,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_genesis_hide_title":false,"_genesis_hide_breadcrumbs":false,"_genesis_hide_singular_image":false,"_genesis_hide_footer_widgets":false,"_genesis_custom_body_class":"","_genesis_custom_post_class":"","_genesis_layout":"","footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-2982","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-uncategorized","8":"entry"},"_links":{"self":[{"href":"https:\/\/www.ora.si\/index.php\/wp-json\/wp\/v2\/posts\/2982","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ora.si\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ora.si\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ora.si\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ora.si\/index.php\/wp-json\/wp\/v2\/comments?post=2982"}],"version-history":[{"count":5,"href":"https:\/\/www.ora.si\/index.php\/wp-json\/wp\/v2\/posts\/2982\/revisions"}],"predecessor-version":[{"id":2991,"href":"https:\/\/www.ora.si\/index.php\/wp-json\/wp\/v2\/posts\/2982\/revisions\/2991"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ora.si\/index.php\/wp-json\/wp\/v2\/media\/8"}],"wp:attachment":[{"href":"https:\/\/www.ora.si\/index.php\/wp-json\/wp\/v2\/media?parent=2982"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ora.si\/index.php\/wp-json\/wp\/v2\/categories?post=2982"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ora.si\/index.php\/wp-json\/wp\/v2\/tags?post=2982"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}